Softly | Your Sustainable Shopping Assistant

Softly is your personalized sustainable shopping assistant that makes conscientious shopping simple and effective. By integrating seamlessly with your browser, Softly provides alternative product suggestions on Amazon tailored to your unique values, such as environmental impact, social responsibility, animal welfare, allergens, and more.

This patent-pending Chrome extension ensures you can shop ethically without compromise. It relies on authenticated third-party certifications to avoid greenwashing and prioritizes user privacy by not selling personal data. Currently in beta, Softly supports values like low carbon footprint, vegan products, human rights, and country of origin, helping you make informed and responsible purchasing decisions effortlessly. Join Softly to transform your purchasing power into positive impact with ease and confidence.