ADM+S - The Australian Ad Observatory
The Australian Ad Observatory plugin improves collective understandings of advertisements served on social media.
What is ADM+S - The Australian Ad Observatory?
ADM+S - The Australian Ad Observatory is an Edge add-on that aims to improve collective understandings of advertisements served on social media. It addresses the potential harms of 'dark ads' and promotes accountability and transparency in targeted advertising.
The use of custom targeted advertising, known as ‘dark ads’ poses a host of potential social harms, from the re-introduction of historical forms of discriminating, to the propagation of racist or gender stereotyping, and the spread of false and harmful information. The Australian Ad Observatory project brings together researchers from Australian universities within the ADM+S Centre to develop strategies for addressing the potential harms posed by ‘dark ads’ and provide accountability and transparency mechanisms for targeted advertising. The project uses a ‘data donation’ approach that involves members of the general public in Australia in the research: we invite you to participate if you are currently residing in Australia, are a user of Facebook, and are aged 18 or older.
ADM+S - The Australian Ad Observatory may not be safe to use and it requires some risky permissions. Exercise caution when installing this add-on. Review carefully before installing.
ADM+S - The Australian Ad Observatory is probably trust-worthy. Prefer other publishers if available. Exercise caution when installing this add-on.