Sust: Get Sustainable Fashion

💚 Shopping for sustainable fashion is really important, but it’s a pain. Sust is here to help. Sust brings you information from the likes of Fashion Revolution about the items you’re scrolling through, and makes it easy to buy more sustainably through second-hand or rental equivalents, or better new alternatives.

➕ Add Sust to your browser by clicking above. Visit any of the mainstream fashion sites such as ASOS, H&M and UNIQLO listed in https://sust.earth/about. Watch the Sust buttons appear when you search for products. They are coded in 🚦 colours: look for green, think three times about amber, and avoid red. Click on the button to easily find second-hand and rental equivalents, and ask questions at sust.earth.

🧑🏾‍🧑 You can make a difference through your own actions, and with people you know or come to know in the Sust community. Together, we can change the fashion world through a dialogue with brands.

🧪 Sust is the result of research carried out by Matter II Media and the University of Bristol. It’s in “beta” mode, which means we are working to improve it and make it as useful as possible for you and for the brands who want to do better. We’d love to hear your feedback at https://sust.earth/contact.

🔒 You don’t need to log in to use Sust. It gathers no personal data about you. See our privacy policy: https://sust.earth/privacy-policy.

🌍 Although you will be warned that Sust is loaded into every website you visit, it operates only on the websites listed at https://sust.earth/about. We’re working on expanding that list. Let us know if there’s a fashion site you would like us to add.